Fascination

"Fascination"
File:Fascination.jpg
Single by Alphabeat
from the album This is Alphabeat
Released	June 6, 2006 (Denmark) February 10, 2008 (UK) May 16, 2008 (Europe)
Format	Digital download, CD single, 7"
Recorded	2006
Genre	Power pop
Length	3:02
Label	Charisma
Producer	Rune Westberg
Alphabeat singles chronology
"10.000 Nights of Thunder" (2008) "Fascination" (2008) "Go-Go" (2008)
Alphabeat UK singles chronology "Fantastic 6" (2007) "Fascination" (2007) "10000 Nights" (2008) Alternate cover File:Fascination Alphabeat.jpg

"Fascination" is the first single released by Danish pop group Alphabeat, from its debut album, This Is Alphabeat. It was released on June 6, 2006.

UK promotion

Alphabeat performed the song on GMTV around the time of release and were interviewed by Fiona Phillips and Ben Shephard. On the day of release, Alphabeat performed the song on Channel 4 teatime show Richard & Judy. Currently it is being used as the music for a Coca-Cola advert. The song was also sung by all remaining contestants from series 6 of the UK's singing contest, The X Factor in week 3 of the live results shows.

Official remixes

All officially released remixes/edits (released on various promo singles) are listed below:

1. Fascination (Alphabeat vs. Frankmusik Main)
   
2. Fascination (Alphabeat vs. Frankmusik Edit)
   
3. Fascination (Alphabeat vs. Frankmusik Alternative Edit)
   
4. Fascination (Alternative Edit) (Him Up Her Down)
   
5. Fascination (Bimbo Jones Main)
   
6. Fascination (Bimbo Jones Edit)
   
7. Fascination (Count of Monte Cristal & Sinden Remix)
   
8. Fascination (Instrumental)
   
9. Fascination (Linus Loves Dub)
   
10. Fascination (Linus Loves Main)
    
11. Fascination (Linus Loves Edit)
    
12. Fascination (Muzzle Flash Remix)
    

Chart performance

The song debuted at number 23 on The UK Top 40. It then rose to number seven after its physical release. A week later it peaked at number six, fell to number 13 the following week, then rose to number 10, and for several weeks after hovered outside the top 10 at number 12 and 13. On August 24, 2008 the song rose 14 places from 73 to 59, nearly 6 months after it was released. In Turkey the song was used in an advertising campaign for Coca Cola Zero, but in Germany and Belgium for Coca Cola Light. The Bimbo Jones Mix of the song is currently being played in American Eagle Stores in the United States.

Chart (2007)	Peak position
Belgium/Flanders Singles Chart	2
Danish Singles Chart	4
Netherlands Singles Chart	4
German Singles Chart	48
Irish Singles Chart	23
Polish Singles Chart	21
Swedish Singles Chart	38
Swiss Singles chart	41
UK Singles Chart	6

End of year

Country (2008)	Position (Year End Singles Chart)
United Kingdom	42