Kellogg's Guitar Hero promotion.
In late 2008, Activision partnered with the cereal company Kellogg's to promote the Guitar Hero brand with freebies included in Kellogg's products. This Guitar Hero promotion lasted from late Q3 2008[1] till the end of December 31, 2009.[2][3]
Promotional offers[]
Toys[]
From top-left to bottom-right: Guitar Hero Mini Game, Star Power Meter, Half Stak Amp, Power Jamz.
There were four Guitar Hero electronic toys offered packaged in Kellogg's-branded products with "Guitar Hero" labeled on them, each product containing one of the four promotional toys.
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Back of a ripped cereal box about each Guitar Hero toy.
The back of the Kellogg's "Guitar Hero"-branded cereal boxes described each toy.
- Guitar Hero Mini Game: "Mini-version of the world's hardest rockin' game — push buttons and "strum" to play!"
- Star Power Meter: "Keep the rock star rockin' or get "booed" off the stage!"
- Power Jamz: "Play guitar chords and riffs and punch the whammy bar to rock even harder!"
- Half Stak Amp: "Mix lead, bass, and rhythm guitar and take it to 11!"
Each toy features three colored GRY buttons, a power switch and an audio speaker. The Guitar Hero Mini Game and Star Power Meter also features an LCD screen for visuals.
Apparel[]
Additionally, Kellogg's branded Guitar Hero products contained "Guitar Hero tokens" that can be used to acquire mailable prizes including a black Guitar Hero III Rock Meter T-shirt or a black Guitar Hero beanie cap for a number of "Guitar Hero tokens" acquired from their products or a split with cash.
- Kellogg's Guitar Hero Hat offer: To acquire the beanie cap, product buyers would have to send in a form and 5 "Guitar Hero tokens" or $3.99 and 1 "Guitar Hero token." It’s a one-size-fits-all hat, so expect a plastic strip with holes on the back for adjustments.
- Kellogg's Guitar Hero Cereal T-Shirt offer: To acquire the Guitar Hero III Rock Meter-themed black T-shirt, product buyers would have to send 6 "Guitar Hero tokens" or $6.99 with 1 token and the official order form. The shirt was said to be 100% cotton, pre-shrunk, came in black, and was available in these adult sizes: S (34–36), M (38–40), L (42–44) and XL (46–48).
Gallery[]
![Kellogg's "Guitar Hero Promotion" by Rivet (posted March 2009)[4]](/wiki/File:AMMP_04439_34444261A.jpg "AMMP 04439 34444261A.jpg (525 KB)")
.jpg "Kellogg's Guitar Hero T-Shirt (front).jpg (19 KB)")
.jpg "Kellogg's Guitar Hero T-Shirt (back).jpg (20 KB)")
.jpg "Kellogg's Guitar Hero Hat (left side).jpg (10 KB)")
.jpg "Kellogg's Guitar Hero Hat (back).jpg (23 KB)")
Videos[]
See also[]
External links[]
- Former promotional link on Kellogg's (no longer available; web archived)
References[]
- ↑ Seeking Alpha — Kellogg Company Q3 2008 Earnings Call Transcript, posted on October 31, 2008 4:23 PM ET.
- ↑ Gamertell — Pop Rock: Kellogg’s Guitar Hero promotion includes free hat, T-shirt, mini LCD games, article posted on December 19, 2008 at 07:23 PM by PJ Hruschak
- ↑ N4G — Pop Rock: Kellogg’s Guitar Hero promotion includes free hat, T-shirt, mini LCD games, posted on December 19, 2008 referencing Gamertell's article
- ↑ adforum — Kellog's "Guitar Hero Promotion" by Rivet
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